We Work With Entrepreneurs And Companies Who Are Serious About Using Technology
Breakthrough Innovation Group partners with entrepreneurs and companies who are serious about using technology to change the world. Our process combines the latest research methodologies with rapid prototyping and user testing to create products that empower people and solve real-world problems. We have used this unique approach not only to develop and implement new products but also to improve existing ones.
We often establish and maintain long-lasting relationships with our partners well beyond our engagements.
Our Approach
Research
We use exploratory research, founded in the principles of ethnography and task-based design, to identify user needs and business requirements. This research directs, informs, and supports the product design and implementation process.
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Solution Definition
We use research data to create product and technical requirements that support both user and business objectives. By quickly identifying the most critical research findings, we collaborate with partners to define the best solution with the necessary functional and technical components.
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Prototyping
We develop interactive product prototypes that focus on usability, simplicity, and business objectives. These prototypes enable usability testing, development, and graphic design. Based on testing and feedback, multiple iterations are typically required.
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Usability Testing
Usability Testing places the prototypes, and sometimes fully developed functionality, in front of end-users. The interface is graded based on user task completion, comprehension, affective reaction, and feedback. We take this data and improve the product to better address business objectives and user needs.
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Development, Implementation and Launch Management
We work closely with select development teams in order to manage the complete concept to launch process. We actively manage the development process to ensure that the product is built to specification, and meets our high standards and aggressive timelines.
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